Entries open for Newsworks Awards 2023 – United Kingdom

The Newsworks Awards will be judged by a top line-up of brand and agency leaders and chaired by Ross Sergeant, global head of media at Allwyn, operators of The National Lottery.

Winners will be announced at an exclusive party at 12th Knot on London’s South Bank on Tuesday 28 November.

Categories

• There are eight categories you can enter this year, plus a Grand Prix chosen by the judges:
  • Best display campaign 
    • This category will reward brilliant display advertising within news brands, be it in print, digital or a combination of publisher-owned platforms. They’re looking for a campaign that used news brands in an engaging way to drive real impact for advertisers.
    • The judges will be particularly interested in:
      • The strategic approach to display advertising.
      • The role of news brand display advertising within the wider communications mix.
      • Innovative and engaging use of display formats which attract attention and create impact.
      • The link between the communication activity and commercial performance against the defined objectives — i.e. what happened as a result of the activity.
  • Best content partnership 
    • This category will reward the best content collaboration between advertisers and publishers, where brands were integrated into the editorial fabric of news brands to really resonate with readers (think content partnerships, advertorials, sponsorships and so on).
    • The judges will be particularly interested in
      • The unique role of the news brands content partnership within the wider communications mix.
      • The big idea which fuelled the content.
      • The extent to which different news brand platforms were used to bring the campaign to life.
      • The power of collaboration and examples of where this was apparent across the planning process.
  • Best tactical ad 
    • It’s no secret that news brands are brilliant when it comes to taking advantage of a particular moment in time. From quick-witted responses to all-important announcements and sincere apology letters, this category will reward best in class tactical advertising, which demonstrates how an advertiser has used news brands to react quickly to make an impact.
    • The judges will be particularly interested in
      • The thinking behind using news brands as a tactical communication opportunity.
      • The tactical/creative idea and how this was activated across news brand platforms.
      • What was unique and powerful about the campaign?
      • How tactical use of news brands drove short term (and potentially longer term) results.
  • Best contextual campaign
    • With the news agenda changing constantly, this award will go to a campaign that cleverly uses editorial content and media placement to amplify and elevate their message to boost overall impact.
    • The judges will be particularly interested in
      • The role of news brands in harnessing the power of contextual planning.
      • The big idea — what was unique and powerful about the campaign.
      • Collaboration between the media agency, creative agency and the news publisher.
      • How contextual use of news brands drove short-term and longer-term objectives.
  • Most effective campaign 
    • They know that news brands deliver return on investment and boost long-term brand health. This category will reward a campaign that can demonstrate the role that news brands played in enhancing those all-important business results. Get your best case study at the ready!
    • The judges will be particularly interested in
      • The link between the communication activity and commercial performance against the defined objectives i.e. what happened as a result of the activity.
      • More specifically how the campaign drove business outcomes (results are the big scorer for the effectiveness category).
      • Whether it’s possible to isolate the specific impact made by news brands?
  • Best social impact campaign
    • This category is for purpose-led campaigns with a conscience that support an important cause and inspire or provoke change. Whether this is tackling sustainability to drive change for a greener future, addressing a taboo subject or pushing boundaries, telling unheard stories, championing diversity, inclusion and equality, and campaigning for a better society.
    • The judges will be particularly interested in
      • Campaigns with an ambition to make a measurable positive impact on society.
      • The role that news brands played in the campaign.
      • The level of impact that has come from the campaign and how effective it’s been in delivering results.
      • Considerations taken around sustainability, inclusivity and representation when planning the campaign.
  • Rising agency star of the year
    • This award commends young talent across the industry – someone who has made a real difference to their agency and their clients, who champions news brands and has made an outstanding contribution to news brand planning. They will be making a positive impact, internally or externally, making waves and going over and above what is expected of them.
    • The judges will be particularly interested in
      • The individual’s passion for the news industry.
      • How the individual has gone above and beyond to contribute to the industry or deliver a news brand campaign for advertisers.
    • Individuals can work in any department and either nominate themselves or receive a nomination from an agency colleague.
  • Advertiser of the year
    • This category will hero the advertiser of the year: a brand that has used news brands consistently as a core part of their media plan over the last year to deliver on their overall communications strategy and drive effective long-term objectives.
    • The judges will be particularly interested in
      • A consistent commitment to news brands over the longer term (12 months+).
      • The strategy behind this, including the unique role that news brands played as part of a broader communications mix.
      • How this strategy was activated.
      • The extent to which news brands drove both short-term and longer-term brand and business objectives as a result of long-term investment.

Who should enter and why?

• The 2023 Newsworks Awards recognise and reward the very best advertising in news brands, from effective and innovative multiplatform ads to purpose-led, sustainable-friendly campaigns, beautifully designed, cleverly crafted, quick-witted ads and everything brilliant in between. They’ll also pay special tribute to the best young agency talent with the rising agency star award and give kudos to the ultimate advertiser of the year.
• So if you’ve delivered a stand out news brand campaign in the past 12 months — perhaps something that pushes boundaries, shows amazing effectiveness, or simply work that you’re proud of — these awards are for you.
• The Newsworks Awards are free and easy to enter, and open to media agencies, creative agencies, and advertisers.
• Winning entries will also provide a source of knowledge, ideas and inspiration for the future.

For more information, visit Newsworks.