Porsche Awards for Young Talents in Advertising Film

The Porsche Award is the only international advertising award dedicated to encouraging young talents and that pursues no commercial interests, the Porsche Awards have a unique profile. They have created a representative platform designed to raise the profile of young people producing outtanding work in the advertising industry and provide them with the opportunity to move one step closer to a professional career.

Categories

• Category 1: Short Advertising Content
  • Alternative advertising (film) formats and classic advertising spots up to a length of 60 seconds.
  • This is for the new creative formats for social media and the like, as well as classic TV and cinema spots.
  • Format options:
    • TV/cinema and online spots, viral spots, campaigns, films and campaigns for social networks or for mobile phones, interactive formats, apps, trailers, virtual reality projects, augmented reality projects, experimental projects, documentary advertising film spots, mockumentaries, branded events, showcases, games,etc. The submitted film/format/project must feature a communication/message relating to a product, brand, institution and others.
    • The submitted film/format/project must feature a communication/message relating to a product, brand, institution and others.

• Category 2: Long Advertising Content
  • Advertising (film) formats up to a length of 20 minutes.
  • This is the category for branded short films and short films with a promotional background.
  • Format options:
    • Short films with an advertising/communication message, branded entertainment projects (branded short, branded event, branded game, etc.), documentary advertising film formats, mockumentaries, campaigns, films and campaigns for social networks or for mobile phones, interactive formats, apps, trailers, virtual reality projects, augmented reality projects, experimental projects, showcases, games, etc.
    • The submitted film/format/project must feature a communication/message relating to a product, brand, institution and others.
• Category 3: Driven by Dreams
  • Films/projects of up to 20 minutes and other (online) formats are eligible in this category.
  • Format options:
    • TV/cinema and online spots, viral spots, social spots/films, campaigns, films and campaigns for social networks or for mobile phones, interactive formats, apps, trailers, virtual reality projects, augmented reality projects, experimental projects, showcases, games, etc., short films with an advertising/communication message, branded entertainment projects (branded short, branded event, branded game, etc.), documentary formats, mockumentaries.
    • The focus in this category is on a strong statement, a persuasive stance/worldview or an appeal. The submitted project must feature a communication/message, ideally relating to a product, brand, institution and others. However, a message can also be the (communication) statement in this category.

Prize Information

• The winners in each category will each receive a trophy and a financial prize of 4,911 €.

Location

• The award ceremony will be held on April 11th 2024 at the Filmakademie Baden-Württemberg in Ludwigsburg, Germany.

Advertising Projects

• Students/graduates/other budding directors or young talents not associated with a film school or other advertising school may enter the following advertising projects:
  • Entertainment projects (branded short, branded event, branded game, etc.), documentary advertising film formats, mockumentaries. Campaigns, films and campaigns for social networks or for mobile phones, interactive formats, apps, trailers, virtual reality projects, augmented reality projects, experimental projects, showcases, games, etc.
  • The submitted film/format/project must feature a communication/message relating to a product, brand, consignor, institution or the like.

Who can enter?

• Students from film schools, schools of art and design, apprentices, graduates and other budding directors in the field of film, television, advertising film and advertising in general throughout the world who have been on the market for less than 2 years.
• The submitted film also needs to have been produced in 2022/2023 and must not have been submitted to the Porsche Awards in any previous year.

For more information, visit Filmakademie Baden-Wuerttemberg.