Call for proposals: Audience Development and Film Education

Purpose

• Stimulate interest and increase knowledge of audiences in European films and audiovisual works including specific programmes on film heritage.
• Strengthen pan-European cooperation for innovative audience development and film education projects especially using new digital tools.
• Increase pan-European impact and audience outreach.
• Develop film education projects across European and non-European territories.

Objectives

• Within the specific objective of promoting innovation, competitiveness and scalability of the European audiovisual sector, one of the priorities of the MEDIA strand is:
  • To promote European audiovisual works, including heritage works, and support the engagement and development of audiences of all ages, in particular young audiences, across Europe and beyond.

Themes and Priorities

• The MEDIA strand shall provide support for the following measures:
  • Initiatives promoting audience development and engagement, including film education activities, addressing in particular young audiences.

Funding Information

• The estimated available call budget is EUR 6000000
• Projects should normally range between 24 and 36 months. Extensions are possible, if duly justified and through an amendment.

What will be funded?

• Projects ensuring pan-European cooperation that provide innovative projects using new digital tools should:
  • Increase interest and knowledge of audiences, in particular young audiences, in European films and audiovisual works including specific programmes on film heritage.
  • Include audience-oriented events and innovative or cross-border film education initiatives. Cooperation between film institutions and online platforms is encouraged.
  • Increase pan-European impact and audience outreach.
  • Promote and increase the contribution that existing European films and audiovisual works, including curated catalogues of films, make towards audience development, film education and film literacy.
  • Should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

Eligibility Criteria

• Applications will only be considered eligible if their content corresponds wholly (or at least in part) to the topic description for which they are submitted.
  • In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
    • be legal entities (public or private bodies)
    • be established in one of the eligible countries, i.e.:
      • Creative Europe Participating Countries:
        • EU Member States (including overseas countries and territories (OCTs))
• non-EU countries:
  • listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature.

For more information, visit Creative Europe.