Call for Proposals: Innovative Tools & Business Models

Objectives

• Within the specific objective of promoting innovation, competitiveness and scalability of the European audiovisual sector, one of the priorities of the MEDIA strand is:
  • To enhance the circulation, promotion, online and theatrical distribution of European audiovisual works, within the Union and internationally in the new digital environment; including through innovative business model.

Themes and Priorities

• The MEDIA strand shall provide support for the following action:
  • Promotion and marketing tools, including on line and through the use of data analytics, to increase the prominence, visibility, cross-border access, and audience reach of European work.

Funding Information

• The estimated available call budget is EUR 8000000.

Eligible Projects

• The projects can include in particular:
  • Subtitling or accessibility/discoverability/recommendation tools to be widely used across borders and across platforms in order to improve the visibility, the availability and the audience potential of European audiovisual works;
  • Business tools improving the efficiency and the transparency of the audiovisual markets: automated rights management system, technology for data gathering and analysis.
  • Business models seeking to optimise the synergies and complementarities between the distribution platforms (festivals, cinemas, VOD…);
  • Business tools exploring new modes of production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual worlds / Metaverse, NFT, etc.).
  • Innovative tools and business models improving the greening process of the audiovisual industry.

Expected Outcomes

• Improve the competitiveness of the European audiovisual industry and seize the benefits of the innovative developments in technology and business models;
• Improve the adaptation of the European audiovisual industry to the opportunities offered by Artificial Intelligence and the development of virtual worlds (also called Metaverse(s));
• Improve the greening process of the European audiovisual industry;
• Improve the production and circulation of European audiovisual works in the digital era;
• Increase the number and diversity of European works available online and increase their visibility in order to allow them to reach more audiences.

Eligibility Criteria

• Applications will only be considered eligible if their content corresponds wholly (or at least in part) to the topic description for which they are submitted.
• In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
  • Be legal entities (public or private bodies)
  • Be established in one of the eligible countries, i.e.
• Creative Europe Participating Countries:
  • EU Member States (including overseas countries and territories (OCTs))
• Non-EU countries:
  • Listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature.
• Be established in one of the countries participating fully in the MEDIA strand of the Creative Europe Programme and be owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.
• Beneficiaries and affiliated entities must register in the Participant Register — before submitting the proposal — and will have to be validated by the Central Validation Service (REA Validation). For the validation, they will be requested to upload documents showing legal status and origin.
• Other entities may participate in other consortium roles, such as associated partners, subcontractors, third parties giving in-kind contributions, etc.

For more information, visit Creative Europe.