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CFAs: ASEAN-Korea Youth Influencers Project

Deadline: 11 August 2024

The ASEAN Foundation invites young content creators and influencers (30 from 10 ASEAN countries and 3 from Korea) for the ASEAN-Korea Youth Influencers Project to empower them to create compelling digital content that showcases cultural exchange, economic partnerships, and shared values between ASEAN nations and Korea.

The project begins with a call for applications, followed by an online interactive workshop on ASEAN-Korea relations and an online networking session. Participants will then develop and implement a social media campaign plan over a 10-week online campaign. The project will conclude with an online closing ceremony. This initiative aims to amplify the positive aspects of ASEAN-Korea relations and Korea’s global influence, educating, motivating, and inspiring while highlighting the impact of ASEAN-Korea relations and Korea as a GPS.

This initiative aligns with the ASEAN Foundation’s mandate to strengthen people-to-people connections and supports the ASEAN Work Plan on Youth 2021-2025 by reinforcing ASEAN awareness and identity among young people. Additionally, it will support the Republic of Korea Mission to ASEAN in promoting Korea as a Global Pivotal State (GPS) that empowers youth to foster regional peace and stability.

Objective

  • To empower talented young creators and influencers from ASEAN and Korea to create compelling digital content that educates, motivates, and inspires, while highlighting the impact of ASEAN-Korea relations and Korea as a GPS.

Benefits

  • Monetary rewards: Opportunity to win a grand prize for the top three influencers. The first winner will receive USD 500, while the second and third winners will receive USD 300 and USD 200 respectively.
  • Completion Incentive: Each influencer will receive an incentive of USD 150 upon completing the minimum deliverables of 10 pieces of relevant creative content.
  • E-certificates: Receive official recognition of your participation upon completing the minimum requirement. The top three influencers will receive a winner’s certificate.
  • Networking Opportunities: Connect with other influencers and engage with the ASEAN Foundation and ROK Mission to ASEAN officials, enhancing your professional network.
  • Exclusive Invitations: Attend ASEAN Foundation and ROK Mission to ASEAN’s offline and online events, providing unique experiences and exposure (location-specific).

Expected Output

  • Campaign Plan: A content plan developed and submitted after the first online meet-up, outlining the strategy for the 10-week campaign.
  • Content Creation: A minimum of 10 relevant creative content pieces produced and delivered throughout the 10-week campaign, including at least one collaborative piece.
  • Campaign Reports: 5-week report of the contents published and a final report covering content performance, engagement metrics, and narrative lessons learned. Workshop and Networking Participation.
  • Workshop and Networking Participation: Active participation in the online interactive workshop on ASEAN-Korea relations and online networking sessions.
  • Promotion of Foundation Activities: Effective promotion and sharing of ASEAN Foundation and ROK Mission to ASEAN activities on personal social media platforms.

Tasks and Responsibilities

  • Develop and implement a comprehensive campaign plan, incorporating feedback and guidelines from the ASEAN Foundation.
  • Attend an online interactive workshop on ASEAN-Korea relations and participate in online networking sessions to enhance understanding and collaboration.
  • Actively participate in the online campaign, creating and posting a minimum of 10 pieces of relevant creative content over the 10-week campaign period, including at least one collaborative piece with fellow influencers. For these 10 pieces of content, applicants are encouraged to use their local language.
  • Promote and share ASEAN Foundation and ROK Mission to ASEAN activities on personal social media platforms, including Instagram, Facebook, and other relevant platforms.
  • Coordinate with ASEAN Foundation staff to ensure smooth workflow and alignment with project objectives.
  • Create and submit a 5-week campaign report and a final report detailing content performance, engagement metrics, and narrative lessons learned.

Eligibility Criteria

  • ASEAN and Republic of Korea nationals aged 18-35.
  • Interested in ASEAN-Korea relations and passionate about promoting and enhancing ASEAN-Korea ties.
  • Active on social media with a public account (no minimum followers required).
  • Not affiliated with any political parties.
  • Proficient in English (No TOEFL/IELTS and other English scoring tests required).

For more information, visit ASEAN Foundation.