CFAs: Creative Europe Programme – Films on the Move

Objectives

• Within the specific objective of promoting innovation, competitiveness and scalability of the European audiovisual sector, one of the priorities of the MEDIA strand is:
  • To enhance the circulation, promotion, online and theatrical distribution of European audiovisual works, within the Union and internationally in the new digital environment; including through innovative business model.

Themes and Priorities

• The MEDIA strand shall provide support for the following measures:
  • Support to international sales and circulation of non-national European works on all platforms (e.g. cinema theatres, online) targeting both small and largesized productions, including through coordinated distribution strategies covering several countries and encouraging the use of subtitling, dubbing and where applicable, audio description tools.

Funding Information

• The estimated available call budget is EUR 16000000.
• The budget is divided indicatively as follows:
  • 40% for the 1st cut-off date
  • 60% for the 2nd cut-off date
• A maximum 25% of the budget will be allocated to films with a production budget superior to EUR 15000000.

Eligible Activities

• The activities to be funded are campaigns for the pan -European theatrical and/or online distribution of eligible European films, coordinated by the sales agent of the film.
• Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

Expected Outcomes

• Development of pan -European theatrical and/or online distribution strategies for non-national European films.
• Increased investment in theatrical and/or online promotion and distribution of nonnational European films in view of expanding audience reach.
• Develop links between the production and distribution sector thus improving the competitive position of non-national European films on a global market.

Eligibility Criteria

• Applications will only be considered eligible if their content corresponds wholly (or at least in part) to the topic description for which they are submitted.
• In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
  • Be legal entities (public or private bodies)
  • Be established in one of the eligible countries, i.e.
• Creative Europe Participating Countries:
  • EU Member States (including overseas countries and territories (OCTs))
• Non-EU countries:
  • Listed EEA countries and countries associated to the Creative Europe Programme
• Be established in one of the countries participating in the MEDIA strand of the Creative Europe Programme and be owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.
• Be a European Sales agent:
  • A European sales agent is the company acting as an intermediary agent for the producer, who specialises in the commercial exploitation of a film by marketing and licensing a film to distributors or other purchasers for foreign countries.
  • The applicant must be directly appointed by the producer of the submitted film by way of an international sales agreement providing for the right to sell the film in at least 15 countries participating in the MEDIA strand.
• Beneficiaries and affiliated entities must register in the Participant Register — before submitting the proposal — and will have to be validated by the Central Validation Service (REA Validation). For the validation, they will be requested to upload documents showing legal status and origin.
• Other entities may participate in other consortium roles, such as associated partners, subcontractors, third parties giving in-kind contributions, etc.

For more information, visit Creative Europe.