Creative Europe Programme: Films on the Move Action

Objectives

• The general objectives of the Programme are:
  • to safeguard, develop and promote European cultural and linguistic diversity and heritage;
  • to increase the competitiveness and the economic potential of the cultural and creative sectors, in particular the audiovisual sector.
• These goals are pursued through the following specific objectives:
  • enhancing artistic and cultural cooperation at the European level, in order to support the creation of European works and strengthen the economic, social and external dimensions of and innovation and mobility in Europe’s cultural and creative sectors (CULTURE strand);
  • promoting the competitiveness, scalability, cooperation, innovation, and sustainability, including through mobility in the European audiovisual sector (MEDIA strand);
  • promoting policy cooperation and innovative actions supporting all strands of the Programme, promoting a diverse, independent and pluralistic media environment, and media literacy, thereby fostering freedom of artistic expression, intercultural dialogue and social inclusion (CROSS SECTORAL strand).
• The general and specific objectives of the Programme take into account the dual nature of the cultural and creative sectors, recognising, on the one hand, the intrinsic and artistic value of culture and, on the other, the economic value of those sectors, including their broader contribution to growth and competitiveness, creativity and innovation.

Themes and Priorities

• The MEDIA strand shall provide support for the following measures:
  • Support to international sales and circulation of non-national European works on all platforms (e.g. cinema theatres, online) targeting small and large sized productions, including through coordinated distribution strategies covering several countries and encouraging the use of subtitling, dubbing and where applicable, audio description tools.

Funding Information and Duration

• The available call budget is EUR 16,000,000.
• Projects should normally range between 12 and 24 months (extensions are possible, if duly justified and through an amendment).

Eligible Activities

• The activities to be funded are campaigns for the pan-European theatrical and/or online distribution of eligible European films, coordinated by the sales agent of the film.
• Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

Expected Impact

• Development of pan-European theatrical and/or online distribution strategies for non-national European films.
• Increased investment in theatrical and/or online promotion and distribution of non-national European films in view of expanding audience reach.
• Develop links between the production and distribution sector thus improving the competitive position of non-national European films on a global market.

Eligibility Criteria

• In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
  • be legal entities (public or private bodies);
  • be established in one of the eligible countries, i.e.:
    • Creative Europe Participating Countries:
      • EU Member States (including overseas countries and territories (OCTs);
      • non-EU countries:
        • listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature.
• be established in one of the countries participating fully in the MEDIA Strand of the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.
• be a European Sales agent:
  • A European sales agent is the company acting as an intermediary agent for the producer, who specialises in the commercial exploitation of a film by marketing and licensing a film to distributors or other purchasers for foreign countries.
  • The applicant must be directly appointed by the producer of the submitted film by way of an international sales agreement providing for the right to sell the film in at least 15 countries participating in the MEDIA strand.
• Natural persons — Natural persons are not eligible (with the exception of selfemployed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person).
• International organisations — International organisations are eligible. The rules on eligible countries do not apply to them.
• EU bodies — EU bodies (with the exception of the European Commission Joint Research Centre) cannot be part of the consortium.
• The film must comply with the following eligibility criteria:
  • it must be a work of fiction (including animated films) or documentary, with a minimum duration of 60 minutes;
  • it must have its first copyright established in 2022 at the earliest;
  • it must not consist of alternative content (operas, concerts, performance, etc.), advertising, pornographic or racist material or advocate violence;
  • it must be majority produced by a producer or producers established in the countries participating in the MEDIA strand.

For more information, visit EC.