Creative Europe Programme for Media Literacy

Objective

• To safeguard, develop and promote European cultural and linguistic diversity and heritage;
• To increase the competitiveness and the economic potential of the cultural and creative sectors, in particular the audiovisual sector.

Goals

• Cross Sectoral Strand
  • Promoting policy cooperation and innovative actions supporting all strands of the Programme, promoting a diverse, independent and pluralistic media environment, and media literacy, thereby fostering freedom of artistic expression, intercultural dialogue and social inclusion.

Focus Areas

• Activities building on, sharing and scaling up best practices from innovative media literacy projects that take into account a changing media ecosystem, especially by crossing cultural, country or linguistic borders and strengthening collaboration between different regions of Europe.
• Developing innovative, interactive online toolkits to provide solutions to existing and future challenges in the online environment, including disinformation.
• Developing materials and toolkits to enable citizens to develop a critical approach to the media, and to recognise and appropriately react to disinformation.
• Develop media literacy practices adapted to the changing media environment including manipulative techniques and AI-based media production.

Funding Information

• The estimated available call budget is EUR 2570000.
• Projects should not normally exceed 24 months.
• Extensions are possible, if duly justified and through an amendment.

Eligible Activities

• Creation and/or distribution of multilingual and/or multicultural material, including interactive content to improve the digital capacities of citizens and their understanding of the media landscape and their resilience against disinformation.
• Development of materials for citizens and trainers targeting all or any age and societal groups.
• Development of innovative media literacy solutions fit for the future media landscape (the project can include prototypes, but not focus exclusively on IT development).
• Training activities for citizens and educators, including sharing of best practices across linguistic, state and cultural borders.
• Organisation of public events and/or workshops to raise awareness and share best practices.
• Community-led activities to tailor and make accessible the above-mentioned tools and materials.

Eligibility Criteria

• In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
  • Be legal entities (public or private bodies)
  • Be established in one of the eligible countries, i.e.
  • Creative Europe Participating Countries:
    • EU Member States (including overseas countries and territories (OCTs))
    • Non-EU countries: listed EEA countries and countries associated to the Creative Europe Programme.
  • Beneficiaries and affiliated entities must register in the Participant Register — before submitting the proposal — and will have to be validated by the Central Validation Service (REA Validation). For the validation, they will be requested to upload documents showing legal status and origin.
  • Other entities may participate in other consortium roles, such as associated partners, subcontractors, third parties giving in-kind contributions, etc.

For more information, visit European Commission.