Entries open for Creative Innovation Lab Programme

Objective

• To safeguard, develop and promote European cultural and linguistic diversity and heritage;
• To increase the competitiveness and the economic potential of the cultural and creative sectors, in particular the audiovisual sector.

Goals

• Cross Sectoral Strand
  • Promoting policy cooperation and innovative actions supporting all strands of the Programme, promoting a diverse, independent and pluralistic media environment, and media literacy, thereby fostering freedom of artistic expression, intercultural dialogue and social inclusion.

Priority Areas

• Encourage new forms of creation at the crossroads between different cultural and creative sectors, for example through experimental approaches and the use of innovative technologies;
• Foster innovative cross-sectoral approaches and tools which shall, where possible, encompass multilingual and social dimensions to facilitate the distribution, promotion and monetisation of, and access to, culture and creativity, including cultural heritage.

Topics

• Virtual Worlds as a new environment for the promotion of European content, audience renewal and competitiveness of European content industries;
• Innovative Business Tools for production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual Worlds, NFT, etc.), in particular:
  • Rights’ management and monetisation (including innovative bundled subscription offers to access diverse European cultural content from various existing European platforms), at the same time ensuring transparency and fair remuneration for creators and artists;
  • Data collection and analysis, with particular emphasis on prediction for content creation and audience development (including innovative crosssectoral tools to improve the quality of the subscriber service and a better valorisation of European content offered by European online platforms);
• “Greener” practices in order to lower the impact on the environment of the audiovisual and other cultural sectors in line with the Commission’s Green Deal and the New Bauhaus initiative.

Funding Information

• The estimated available call budget is EUR 5001863.
• Projects should not normally exceed 24 months.

Eligibility Criteria

• In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
  • Be legal entities (public or private bodies)
  • Be established in one of the eligible countries, i.e.
  • Creative Europe Participating Countries:
    • EU Member States (including overseas countries and territories (OCTs))
    • Non-EU countries: listed EEA countries and countries associated to the Creative Europe Programme.

For more information, visit European Commission.