Open Call for Skills + Talent Development

Objectives

• Within the specific objective of promoting competitiveness, scalability, cooperation, innovation and sustainability, including through mobility in the European audiovisual sector, one of the priorities of the MEDIA strand is:
  • To nurture talents, competence and skills and to stimulate cross-border cooperation, mobility and innovation in the creation and production of European audiovisual works, encouraging collaboration across Member States with different audiovisual capacities.

Themes and Priorities

• The MEDIA strand shall provide support for the following action:
  • Training and mentoring activities to enhance the capacity of audiovisual professionals to adapt to new creative processes, market developments and embrace digital transition that affect the whole value chain.

Funding Information

• The estimated available call budget is EUR 7500000.

Eligible Activities

• Training and mentoring activities to enhance the capacity of audiovisual professionals to adapt to new creative processes, market developments and digital technologies that affect the whole value chain:
  • Supporting new creative processes (e.g. creative collaboration including across disciplines, innovative storytelling blending different skill sets).
  • Digital transformation: trainings to equip professionals along the whole value chain with state-of-the-art digital tools and data analytics for creative storytelling, production including virtual production, post-production or marketing, promotion, audience engagement and new modes of distribution, monetization and exploitation.
  • Adaptation to new market trends: including development of new business models and IP rights exploitation (eg. remakes, spin-offs, sequels, merchandising).
  • Videogames: trainings to equip professionals with state-of-the-art digital tools for creation, development, production, distribution, promotion and marketing and adapt to new market trends.
  • Green transition of the audiovisual industry: green consultants, aiming at promoting sustainable practices across the entire value chain; trainings on the implementation of sustainability plans, including the use of tools measuring CO2 emissions.

Eligible Projects

• To promote sustainable and more environmentally respectful solutions for the audiovisual industry – Harness Europe’s creative talent by embracing new creative processes.
• To accompany the digital transition of the audiovisual sector in support of content creation and dissemination.
• To foster growth and investment through greater exploitation of IP across the EU and beyond.
• Equip audiovisual and gaming professionals with a new combination of creative and digital skills, thereby increasing the competitiveness potential of the European industry.

Eligibility Criteria

• Applications will only be considered eligible if their content corresponds wholly (or at least in part) to the topic description for which they are submitted.
• In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
  • Be legal entities (public or private bodies)
  • Be established in one of the eligible countries, i.e.
• Creative Europe Participating Countries:
  • EU Member States (including overseas countries and territories (OCTs))
• Non-EU countries:
  • Listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature.
• Beneficiaries and affiliated entities must register in the Participant Register — before submitting the proposal — and will have to be validated by the Central Validation Service (REA Validation). For the validation, they will be requested to upload documents showing legal status and origin.
• Other entities may participate in other consortium roles, such as associated partners, subcontractors, third parties giving in-kind contributions, etc.

For more information, visit Creative Europe.