RFAs: Information Measures Relating to the Common Agricultural Policy (IMCAP)

Objectives

• The general objective of the call is to raise awareness about the Common Agricultural Policy (CAP) within the EU and amongst all citizens, farmers and non-farmers alike. The CAP is a policy for all EU citizens and the benefits that it provides must be more widely explained and demonstrated.
• The key messaging should be fully consistent with the Commission’s legal requirement to carry out information measures on the CAP within the meaning of Article 46 of Regulation (EU) 2021/2116.
• The proposals submitted shall provide coherent, objective, evidence-based and comprehensive information in order to help explain, implement and develop the CAP and to raise public awareness of its content and objectives, including its contribution to ensuring a fair income for farmers, stable supply of affordable food, tackling climate change, promoting the sustainable management of natural resources, encouraging the highest standards of animal welfare and supporting the rural economy.
• The focus of proposals submitted should be on addressing lack of information about European agriculture and the CAP within identified target audiences. This should be achieved using facts, backed-up with reliable data, and overall raising public awareness on the relevance of EU support to agriculture and rural development through the CAP.

Themes

• The CAP plays a key role in supporting the EU’s farming sector and rural areas. It aims to ensure a competitive and sustainable agriculture model with respect to economic, social and environmental aspects.
• The information measures should specifically focus on the role of the CAP and CAP Strategic Plans in supporting a fair and sufficient income for farmers), in ensuring food security and the long-term competitiveness of EU agriculture, in the resilience and the transition to sustainable food production systems, including for the livestock sector, in supporting generational renewal and improving gender balance and participation of women, and (e) in strengthening the position of farmers in the value chain and protecting them from unfair trading practices.

Funding Information

• The estimated available call budget is EUR 4000000.
• Projects should be a maximum of 12 months.

Eligible Activities

• This call targets large-audience information and communication measures to inform citizens about the CAP (including the national CAP strategic plans).
• The information measures must include one or several activities reaching a significant number of citizens, such as:
  • Production and distribution/broadcast of print, multimedia or audio-visual material.
  • Web and social media outreach activities that reach a significant number of citizens.
  • Media events.
  • Conferences, seminars, workshops that reach a significant number of citizens.
  • Studies on CAP-related issues (if required to support the implementation of the information measures).

Ineligible Activities

• Measures required by law.
• General or statutory meetings.
• Other activities where the communication and information measures are not the main component.

Eligibility Criteria

• In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
  • Be legal entities (public or private bodies).
  • Be established in one of the eligible countries, i.e.: − EU Member States (including overseas countries and territories (OCTs).
  • Beneficiaries and affiliated entities must register in the Participant Register — before submitting the proposal — and will have to be validated by the Central Validation Service (REA Validation). For the validation, they will be requested to upload documents showing legal status and origin.
  • Other entities may participate in other consortium roles, such as associated partners, subcontractors, third parties giving in-kind contributions, etc.

For more information, visit European Commission.