SBI Youth for India Fellowship Programme – Digital Marketing Agency Empanelment

It is a 13-month-long rural development Fellowship program, implemented in partnership with 13 reputed NGOs working across the length and breadth of the country.

The SBI Youth for India Fellowship is one of the flagship programs of the SBI Foundation. It is a 13-month-long rural development Fellowship program, implemented in partnership with 13 reputed NGOs working across the length and breadth of the country. It provides a framework for the best young minds to join hands with rural communities, empathise and connect with their aspirations.

The primary objective for hiring an agency is to create and execute a highly effective social marketing and youth-focused digital marketing campaign that achieves the desired online brand awareness, engagement, and conversion goals.

Specific Objectives

• Increase brand visibility and recognition among the target youth demographic.
• Grow the SBI Youth for India Fellowship’s online community and generate a higher engagement rate on social media and other online platforms.
• Drive traffic to the SBI Youth for India website or relevant digital platforms.
• Increase the number of quality applications by converting the website and social media audience into leads or applicants for the Fellowship.
• Deliver on KPIs while measuring yearlong campaign performance.

Eligibility Criteria

• Pre-qualification criteria:
  • The Agency should have a proven track record of working with reputed brands in the social development sector.
  • The Agency should be registered with its Head Office in India.
  • The Agency should have the following:
    • Minimum Years of Existence: 02
    • Minimum Number of Development Sector Projects: 05
    • Minimum Number of Employees: 12
  • The Agency should not have been blacklisted by any Government Agency/PSU/Central/State agency or under a declaration of ineligibility for fraudulent or corrupt practices.
  • The Agency should be a registered Digital Marketing Agency/organisation.

For more information, visit SBI Foundation.