Call for Proposals: Media Literacy Programme 2024

Objectives

• The goals are pursued through the following specific objectives:
  • enhancing artistic and cultural cooperation at the European level, in order to support the creation of European works and strengthen the economic, social and external dimensions and innovation and mobility in Europe’s cultural and creative sectors (CULTURE strand);
  • promoting the competitiveness, scalability, cooperation, innovation, and sustainability, including through mobility in the European audiovisual sector (MEDIA strand);
  • promoting policy cooperation and innovative actions supporting all strands of the Programme, promoting a diverse, independent and pluralistic media environment, and media literacy, thereby fostering freedom of artistic expression, intercultural dialogue and social inclusion (CROSS SECTORAL strand).

Themes and Priorities

• The CROSS SECTORAL strand shall provide support to cross-cutting actions that support the news media sector, which shall promote media literacy in order to enable citizens to use, and develop a critical understanding of, the media and support knowledge sharing and exchanges on media literacy policies and practices.
• Support will encourage knowledge sharing and exchanges on media literacy policies and practices to enable the development of innovative cross-border media literacy initiatives and communities across Europe, in a continuously changing digital media landscape and taking into account current user behaviour among various age groups.

Activities Areas

• Support is foreseen for collaborative projects with clearly defined objective(s) to advance/target specific area(s)/goal(s) within the field of media literacy, addressing at least two of the following areas of activities:
  • Activities building on, sharing and scaling up best practices from innovative media literacy projects that take into account a changing media ecosystem, especially by crossing cultural, country or linguistic borders and strengthening collaboration between different regions of Europe.
  • Developing innovative, interactive online toolkits to provide solutions to existing and future challenges in the online environment, including disinformation.
  • Developing materials and toolkits to enable citizens to develop a critical approach to the media, and to recognise and appropriately react to disinformation.
  • Develop media literacy practices adapted to the changing media environment including manipulative techniques and AI-based media production.

Funding Information

• The estimated available call budget is EUR 2 000 000.
• Project budget (maximum grant amount): EUR 500 000 per project.

Duration

• Projects should not normally exceed 24 months.

Eligible Activities

• The following types of activities are eligible under this Call for Proposals:
  • Creation and/or distribution of multilingual and/or multicultural material, including interactive content to improve the digital capacities of citizens and their understanding of the media landscape and their resilience against disinformation.
  • Development of materials for citizens and trainers targeting all or any age and societal groups.
  • Development of innovative media literacy solutions fit for the future media landscape (the project can include prototypes, but not focus exclusively on ITdevelopment).
  • Training activities for citizens and educators, including sharing of best practices across linguistic, state and cultural borders.
  • Organisation of public events and/or workshops to raise awareness and share best practices.

Expected Impact

• The Call for Proposals will result in:
  • Pan-European consortia, scaling up best practices across national, cultural and linguistic borders, and developing and upscaling media literacy tools and actions to ensure the transfer of such practices to the widest possible audience, covering different types of media delivery modalities.
  • Forums for exchange of best practices around specific age groups, groups with limited media literacy skills or access, or those at risk of social exclusion.
  • Support for media literacy professionals to adapt their practices to fast developing media formats and changing media consumption patterns.

Eligibility Criteria

• Eligible participants (eligible countries)
  • In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
    • be legal entities (public or private bodies)
    • be established in one of the eligible countries, i.e.:
      • Creative Europe Participating Countries:
        • EU Member States (including overseas countries and territories (OCTs))
          • non-EU countries: listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature.
• Specific cases
  • Natural persons — Natural persons are not eligible (with the exception of self employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person).
  • International organisations — International organisations are eligible. The rules on eligible countries do not apply to them.
  • Entities without legal personality — Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.
  • EU bodies — EU bodies (with the exception of the European Commission Joint Research Centre) cannot be part of the consortium.

For more information, visit EC.