Apply for Cinekid x Amarte MediaLab 2024 (Netherlands)

The Amarte Foundation and Cinekid are joining forces again this year to offer two creators the chance to create a new interactive and immersive work for Cinekid MediaLab 2024.

The winners will be announced on 1 May 2024, after which they will have until September to realize their new work. In October (autumn break), the work will be exhibited in the MediaLab at the main location of the Cinekid Festival in Amsterdam North.

The call is aimed at creators of innovative media based in the Netherlands, creators who choose a new medium or explore the boundaries of an existing medium. Think of immersive, interactive, and new media works such as online experiences, games, physical installations, live performances, innovative film screenings, or outdoor experiences on location, all made for a young audience (3-14 years).

For Cinekid Festival 2024, under the theme “Daringly You,” they’re seeking ideas that offer children a fresh perspective on themselves, the world around them, or new insights into technology and media. Imagine stories featuring headstrong characters, or interactive installations and games crafted by defiant creators, inviting you to choose a different path or see yourself in a new light. They’re also looking for artworks that explore the boundaries of new media or playfully unveil the workings of technology. In the MediaLab, they celebrate critical thinking, creative freedom, and the journey off the beaten path; go ahead, be daring!

The concept can be fiction or non-fiction, but the works must astonish children, amaze them, or provide new insights into themselves, others, or technology through the mix of art, media, and technology.

Benefits

• Selected maker will receive; 12.000 euro (including fee, material, technical and presentation costs)
• Artistic and productional guidance by the MediaLab team and the chance to test the work with the Cinekid Junior Crew (2 groups of children between 7 and 12 years old).
• The selected works will be presented in the Cinekid MediaLab from October 20th – November 1st 2024 at the main location in Amsterdam Noord. During the festival they welcome 60.000 children, parents, students and international professionals.
• Promotion of the work exhibited.
• Photography material of the work exhibited.

Eligibility Criteria

• The work needs to be suited for children aged between 3 – 14 years.
• The submission needs to be an idea for a new work.
• The work must align with the theme of the Cinekid Festival 2024.
• It is imperative that the production can physically and properly presented at the festival and be solid enough to be used by thousands of children.
• Maker or makers collectives must be based in the Netherlands.

Selection Criteria

• Cinekid and the Amarte foundation together will form a jury which will decide which project will be selected from all entries in the Open Call. Selection criteria are:
  • Fun; the experience of the installation or work should be fun, at Cinekid MediaLab they aim to amaze children with technology
  • Quality; the following are specific areas of attention: artwork, interaction design, usability, sound, storyline.
  • Innovation; the uses of new technologies receive specific focus.
  • Authenticity; areas of attention: artwork, interaction design, usability, sound, storyline.
• Only two projects can be selected within this Open Call and will receive the budget to create and present the work and get advised by Amarte and Cinekid during the development of the work. Makers who did not get funded in this Open Call can still be approached by the Head of Medialab to create work for the exhibition of this or next year and all applicants will be invited to the Cinekid x Amarte MediaLab networking event during the Cinekid Festival in October 2024.

For more information, visit Cinekid.